Marketing News, New Products

This Candle Collection Smells Like A Road Trip, Literally

Super 8 creates fragrance collection that smells like the fresh open road, a gas station and more stops that make up an iconic American experience.

Author Image

By: Christine Esposito

Editor-in-Chief

It is the busiest travel time of the year, with 54.6 million people expected to hit the road and travel 50 miles or more to visit family for Thanksgiving. Super 8 by Wyndham—one of the world's largest economy hotel brands—has created a limited-edition candle collection that smells — collectively — like a road trip. So, what exactly, does that smell like? Think beef jerky, open air rushing through the window and fresh bedding, to name just a few scents that the lodging chain selected for ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters